SMS marketing
SMS marketing is a business strategy typically sending promotional messages, offers, alerts, and updates to customers’ mobile phones via Short Message Service (SMS), the standard text messaging service available on nearly every mobile device. It’s widely used for its broad reach, simplicity, and high open rates.
Namely, text messages are usually viewed within minutes of receiving, with open rates as high as 98% and customer engagement rates up to 45%. These rates far surpass those of other marketing channels, making SMS marketing one of the most effective communication strategies.
Related terms
Frequently asked questions
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SMS marketing vs. Text message marketing
SMS marketing refers specifically to marketing through Short Message Service (SMS). Text message marketing is a broader term that includes all forms of marketing via text messages, such as SMS and MMS, and messages sent through apps like WhatsApp, Facebook Messenger, Viber, etc. SMS marketing and text message marketing are used interchangeably.
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How much does SMS marketing cost?
The cost of SMS marketing can vary based on several factors, including the volume of messages sent, the provider used, the location of the recipients, message length, etc. HoodEngage offers scalable plans tailored to your needs - explore them on our pricing page.
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Why SMS marketing?
Since SMS works on all mobile phones, it’s an accessible way to communicate with every customer, including low-tech ones, ensuring they receive important information and updates without needing advanced technology or internet access. This makes SMS a reliable channel for engaging a broad audience with simple, direct communication.
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