Retention marketing

Retention marketing is a strategy focused on keeping existing customers engaged, satisfied, and loyal to a brand rather than solely acquiring new customers. It involves techniques like personalized communication, loyalty programs, and ongoing customer support to encourage repeat purchases, improve customer lifetime value (CLV), and reduce churn.

One of the most popular and effective retention marketing strategies is using customer engagement tools like HoodEngage to deliver data-driven communications, offers, and experiences tailored to individual customer preferences and behaviors through channels such as push notifications, SMS, email, and others.

This strategy keeps customers engaged, builds loyalty, and encourages repeat purchases, all crucial aspects of long-term business growth.