Opt-in message
An opt-in message is an initial communication from an app or website that encourages users to agree to receive push notifications, sms, emails, or other types of communications and is essential for ensuring compliance with privacy laws and for building a list of users interested in engaging with the content.
For push notifications, the actual consent for receiving them is usually gathered through a native prompt provided by the operating system (iOS, Android), not through an opt-in message. The native prompt doesn’t involve clicking a link or replying to a message but rather selecting an option in a standardized dialog box (e.g., “Allow” or “Don’t Allow”).
Frequently asked questions
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How do you make a custom prompt?
To customize a prompt, use customer engagement tools like HoodEngage to design personalized opt-in messages that align with your app’s branding. You can customize action buttons, colors, and categories to make the prompt visually appealing and effectively guide user interaction.
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