Geotargeting
Geotargeting is the practice of sending location-based messages to users based on their real-time geographic position, using data like GPS, Wi-Fi, or IP addresses to deliver timely, relevant notifications.
It’s often used for location-based marketing, such as offering discounts near a store, promoting local events, or sending reminders based on proximity.
With geotargeting, businesses can customize campaigns for specific regions or neighborhoods to ensure their content resonates with local audiences and drives higher engagement.
Frequently asked questions
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How accurate is geotargeting in determining users' locations?
Geotargeting can be highly accurate, utilizing various technologies such as GPS, IP addresses, and Wi-Fi signals to pinpoint users' locations with precision.
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Geotargeting vs. geofencing
Geotargeting delivers content to users based on general geographic criteria, like cities or regions, while geofencing sets a virtual boundary around a specific area, triggering notifications when users enter or exit. Geotargeting is broader, whereas geofencing focuses on precise locations for more targeted interactions.
Meet your audience where they are
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