Behavioral segmentation

Behavior segmentation is a marketing strategy that involves grouping customers based on their behaviors, such as purchasing habits, product usage, brand loyalty, responses to marketing efforts, etc., with the goal of optimizing marketing campaigns to match these behavioral patterns with a particular message.

It is usually highly effective for products and services where consumer behavior varies, such as e-commerce, subscriptions, and entertainment. However, it can be less effective for commodities or low-involvement purchases where behavior is more uniform and less differentiated across customers.

Behavioral segmentation is important because it allows marketers to personalize marketing strategies, optimize budget allocation, and predict future trends.