Audience segmentation
Audience segmentation is the process of dividing a broad market into smaller, distinct groups of consumers or businesses that share similar characteristics, needs, or behaviors. This allows marketers to create tailored strategies and messages for each segment, leading to more personalized and effective marketing efforts.
Customer engagement tools, such as HoodEngage, provide audience segmentation options by tracking and analyzing user data, allowing businesses to send personalized and targeted messages.
Some common groups include:
Behavioral Segmentation: Based on user interactions with the app, such as frequency of use, session length, or in-app actions (e.g., purchases or abandoned carts).
Geographic Segmentation: Sending push notifications based on the user’s location, which is useful for location-based offers, local events, or time-sensitive updates.
Device Segmentation: Grouping users based on the type of device (e.g., iOS, Android, desktop) to tailor notifications to specific platforms.
Demographic Segmentation: Using factors like age, gender, or interests to send more relevant and personalized notifications.
Lifecycle Segmentation: Targeting users based on their stages in the customer journey, such as new users, dormant users, or long-term customers.
Engagement Segmentation: Targeting users based on their level of engagement, such as highly active users versus inactive or churn-prone users.
HoodEngage offers 14 audience segmentation options (customer-user data targeting option included) for a more personalized, precise marketing strategy. It also provides you with the number of users from your subscriber list targeted by the specific audience segment.
Meet your audience where they are
Create an account in 30 sec. No credit card required.