cookie

Glossary

We’ve created a list of must-know industry terms & concepts to keep you in the loop.

search

A

A/B testing Attribution Audience segmentation Automated messages

B

Behavioral segmentation

C

Churn rate Cross-channel marketing Customer engagement Customer lifetime value (CLV) Customer loyalty Customer retention

D

Demand generation

E

Email marketing Emotional branding Engagement

G

Geotargeting

N

Notification fatigue

O

Opt-in message

P

Push notifications

R

Real-time analytics Retargeting Retention marketing Return on investment (ROI)

S

Segmentation SMS marketing Suppression list

T

Tracking pixel

W

Web analytics

Meet your audience where they are

Create an account in 30 sec. No credit card required.

Book a Demo Start for Free