Glossary We’ve created a list of must-know industry terms & concepts to keep you in the loop.
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A
A/B Testing Attribution
B
Behavioral Targeting
C
Churn Rate Cross-channel Marketing
D
Demand Generation
E
Engagement
G
Geotargeting
P
Push Notifications
R
Real-time Analytics Retargeting Return on Investment (ROI)
S
Segmentation
T
Tracking Pixel
W
Web Analytics
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